Dig the Data, StoreGrader edition

A new Dig the Data was published yesterday. It has some data insights from StoreGrader which is an app I have been working on for a while now.

For this edition of Dig the Data, I wanted to create a nice looking interactive infographic, and I wanted to combine both static and interactive elements. My previous Dig the Data visualization was quite minimal, but had full interactivity. However, it lacked a bit of the feeling of “niceness” that some static graphics can provide (as well as the magic touch of a designer, which I am not). A good example of this “niceness” is the first Dig the Data, where the entire visualization is a static image created by my colleague Julia.

This time, I teamed up with Maria to create a visualization that combines both static insights (with a bit of animation) as well as interactive graphs to explore.

I am very pleased with the result, and you can check out the post here.

Golang and the search of the past

Gopher inspecting Go code
Gopher inspecting Go code by Anthony Starks (CC-BY-NC)

This post is mostly a status of what I have been up to here at the nearly-almost-half-year mark of 2016.

Introducing Product Search

By the end of 2015, we had already been using Elasticsearch for a while. It was the first part of a long-term strategy of moving data away from Google App Engine. Event data such as page views and clicks as well as order aggregations such as revenue-per-day for our users was being stored and calculated on Elasticsearch. Although Elasticsearch is popular for collecting log data, its main selling point is that it is a very fast full-text search engine.

During the Christmas holidays, I wanted to see how easy it would be to add a search widget, powered by Elasticsearch. After about 3-4 hours, I posted this proof-of-concept video to our Slack channel with the following message:

Product AJAX search proof-of-concept, powered by Receiptful

As it turned out, the product search feature quickly found its way onto the roadmap :-)

Unlisted Antecons

It was going to happen at some point, and in early April, we finally removed the listing of Antecons from the Shopify app store. The app continues to run and interestingly, we have some users that are still using it, even though we have contacted everyone and tried to get them to switch over to Receiptful. Loyal customers.

Popular metrics report

By the end of April, we released the report “8% of all product page traffic converts to sales”. For a short while, I think it made a little splash and was read by quite a few people. Although I did not write the article, all the data for the article was gathered by me a few months before. One of those little side tasks that spice up developer life — although doing data analysis is slightly more exciting than data gathering :-)

Go nuts with Golang

Currently, I am in Golang land. I did not think I would end up there, but when tasked with creating a new web app for some simple store metrics, I decided to create it with Go after consulting with the team. After some initial headaches (i.e. getting used to a statically typed, compiled language again), I must say that Go has some good things going for it. My colleagues mock me about using tabs, but that is the Go way.

In the same project, I also said hello to my old friend MapReduce. It is a feature of MongoDB and we use it to create pre-aggregated reports for the project. It might be a short affair though, as I am also considering other options such as Google BigQuery. We will see…

So those are the major headlines (I probably missed something). I have been meaning to write slightly more technical articles, but I do not feel like I am not in the right mindset to do so yet. Those pieces also tend to be much longer and much more difficult to write, so for now, you will have to do with these random rambles.